Debut is the c-place, the trial operation day set a record of passenger flow
On May 1, 2024, JegoplayToo Changsha opened its doors for trial operation in the presence of countless families. As another flagship parent-child theme park project of Jegoplay, the park was extremely popular on the day of the trial opening, receiving more than 10,000 passenger trips.
Changsha JegoplayToo Paradise is located in East Lake Park, Binhe Road, Furong District, Changsha City, Hunan Province, with a total area of about 100,000 square meters. The project makes full use of the scarce natural environment and water resources in the main city, and gives full play to its ecological advantages, focusing on the core groups of parent-child families and study groups.
Based on the development trend of urban leisure life, Changsha JegoplayToo Paradise is located in the eastern part of the main city of Changsha, where the size of the residential population is increasing year by year, and the surrounding area lacks large-volume parent-child themed leisure and vacation complexes, and there is an urgent need to meet the demand for consumption upgrade. Up to now, the project is surrounded by six urban areas with a radiant population of more than 10 million, a number of agricultural colleges and research institutes, and a number of residential communities. It is adjacent to the Liuyang River Scenic Belt and the Free Trade Zone to the east.
Adhering to the positioning of Jegoplay Culture Group, a sub-group of Jegoplay Group, as an investment operator in the parent-child leisure and vacation industry, Changsha Jegoplay Too Paradise precisely focuses on the core needs of parent-child families and study groups, and realizes the lifestyle, It realizes multi-industry integration of lifestyle, immersion experience and parent-child interaction, and plays a new lifestyle combination punch of parent-child leisure and vacation, leading Changsha's parent-child vacation industry pattern to advance again, and forming a strong customer gathering effect.
Pan-entertainment ecology supports urban leisure industry and creates a new benchmark for parent-child themed leisure and vacation complex in central China.
Changsha Jegoplay Too Paradise project is positioned as a parent-child family-themed leisure and vacation complex & provincial study and education base. The project is centered around Jegoplay Group's famous IP images “Rabbit Fly”, “Teddy” and “Lucky Monkey”, with the theme of “Fantasy Party World of Rabbit Fly, Teddy and Lucky Monkey”. Lucky Monkey” as the theme story line, forming three major theme scenes, namely ‘Rabbit Fly's Scientific Exploration Party’, ‘Lucky Monkey's Cool Athletic Party’ and ‘Teddy's Enjoyable Life Party’. “The park features 3 themed scenes, including a large volume of challenging tower combinations, exciting and shocking aerial slides, fashionable and cool photo stops, and a dreamy and artistic IP themed atmosphere. There are as many as 19 kinds of functional game groups and more than 130 game combinations to play in the park.
In the theme area of Rabbit Fly's Science Exploration Party, there is a fashionable and cool intergalactic style photo spot set up at the entrance, the sand and water area simulating a sand transportation field, the cosmic labyrinth, and terrain games scattered in each area, and there is a star project--RABBIT Castle, which occupies an area of about 4,100 square meters and has more than 40 kinds of play styles; and Jigo's original IP--RABBIT's Home is extracted as a design element. The project covers an area of about 4100 square meters and has more than 40 ways to play; Jigo Group's original ip-rabbit's home is extracted as a design element to create the Rabbit's Happy Castle, creating an immersive, highly thematic and topical space for child-friendly activities.
Lucky Monkey's Dazzling Athletic Party theme partition is a collection of themed locomotives as a whole, creating six major play scenes of excavators, patrol cars, bumper cars, pedal cars, electric go-karts, and screaming big slide experience, with six different roles to change, allowing children to enjoy the novel experience of role-playing in the area.
Teddy's enjoyable life party has a playful waterway, cool water village, raft cruises, marvelous grub, Le Companion Bay, enjoyable lawn and other major play areas, water area, grass, beach here in the different life scenes for parents and children to enjoy unforgettable family time.
Highlighting the differentiated development, connecting the parent-child leisure and vacation industry with the new cross-border experience and consumption scene.
As a very interesting and experiential fashionable and cool parent-child paradise, it adopts the all-season operation mode of combining indoor and outdoor amusement, and launches 6 star projects. From the entrance of the park, the indoor amusement, pump track, plant lecture hall, sunshine lawn, Changsha matrix, dense forest shuttle, secret language of the earth's spirit, sprinting flying car, rapid landing, and joyful waterfront and other boards are distributed in all directions, which are closely linked with the “Rabbit Fly”, “Rabbit Fly”, “Rabbit Fly”, “Rabbit Fly”, “Rabbit Fly” and “Rabbit Fly”. The theme story line of “Rabbit Fly”, “Teddy” and “Lucky Monkey” is a series of three partners, so that children can experience this adventure story in an immersive way, and maximize the autonomy of play back to the children. The children will be immersed in this adventure story, maximizing the autonomy of the game to the children.
Changsha JegoplayToo Paradise is the second cross-border cooperation with a popular IP after the internationally renowned IP-PANCOAT, aiming to further strengthen the competitiveness of Jegoplay Culture Group in the parent-child cultural tourism industry, and to convey love and companionship to its fans through the youthful and trendy IP image close to the hearts of young people. Jegoplay's IP image conveys love and companionship, gives fans diversified life experiences, and serves as a bridge to communicate with the young audience of Generation Z. Jegoplay continuously empowers the parent-child culture and tourism industry with scenarios, youthfulness, and digitalization, and breaks the circle of IP to a new height by combining digital technology with Jegoplay's unique park operation method.
In addition, Changsha JegoplayToo Paradise relies on the natural landscape advantages of Liuyang River Scenic Belt and Donghu Wetland Park, and innovatively introduces night tours, beach leisure industry and other diversified modes, breaking through the boundaries of the city's interactive experience, providing countless Changsha parent-child families with more choices of holiday consumption, and further solidifying the brand new positioning of parent-child and family-themed leisure and vacation complex & provincial-level study and education base. The brand-new positioning of the complex and provincial study and education base is further consolidated.
“1 Heart Leads + 4 Wheel Drive”, Group Strategy Leads Parent-Child Cultural Tourism Industry
For Jegoplay Group, the trial operation of Changsha JegoplayToo Paradise on May 1 is just the beginning, and Jegoplay Group will continue its strategy of “1 Heart Leads + 4 Wheels Driven”, which includes the whole industry chain from manufacturing, investment and operation, creative design to engineering construction. Jegoplay Group continues to lead the parent-child culture and tourism industry with “1 heart + 4 wheels drive”, from manufacturing, investment and operation, creative design to engineering and construction of the whole industry chain as a whole, and has the “outdoor comprehensive parent-child theme park” complete investment and operation capabilities to realize the group strategy.
In the future, it will make every effort to create a parent-child amusement space that is loved by consumers, has temperature and heat, and runs through the good life and trendy culture of parent-child families. What is worth looking forward to is that with the official opening of Changsha JegoplayToo Park, it not only brings Changsha a brand-new new space for parent-child leisure and vacation consumption experience, but also updates the existing parent-child culture and tourism pattern of Changsha city, and opens a new chapter of the Changsha culture and tourism story.
